Dreamforce is one of most iconic events in the IT world, setting up trends for the upcoming years. It was a great opportunity for our team to show our product, meet customers and friends. We also got the chance to see our competitors, learn new things and visit an amazing Dreamforce Gala party, where U2 was giving a special concert. Today our CEO Vlad Voskresensky shares his key impressions from Dreamforce.

Percentage Improvement Calculation. How SmartCloud Connect helps to benefit more from Salesforce and boost productivity of Your Team. Starting the implementation of a new CRM project every business have concerns about when its investments will be paid off. It doesn’t matter how quick the project goes to production and how many revenue you get if you still spend money on ineffective operations in non optimized processes. You can have much profit if you calculate estimated ROI before the project starts based on historical data and expected project costs and then compare it with your company performance, which you want to get after project implementation ends.

Enterprise social shows steady growth during the last few years. Due to popularity of Facebook and other social networks, people communicate more and more with each other, - share photos and thoughts, make friends, searching for jobs etc. - in this virtual world. Many researches reveal that people who actively use social media in their personal lives are more likely use it in the office. This rising trend pushes companies to implement respective software in business and integrate it with corporate legacy systems.

IoT is the future of CRM. With the increasing number of smart connected things, the amount of data coming from customers will increase too. CRM of Things has to process if you are choosing a CRM system or already have one, think about its ability to support IoT and get ready to compete in the new reality of ubiquitous connectivity.

SmartCloud Connect announces new features, which add great value to the product and help our users get more from the integration of Exchange/Office 365 with Salesforce.

Today in our highly-connected world it’s not enough just to gain customers to succeed in your business, you need to turn some of them into brand advocates. They generate word of mouth (WoM) – the most influential driver of purchases, because consumers trust real people more than brands, despite how high quality content is that they offer. Here are 7 tips on how to turn your clients into brand advocates.